DID YOU KNOW long-term planning helps keep U.S. beef production plentiful and your business profitable? When looking at the number of farm and ranch operations, the USDA Census of Agriculture says cattle and beef production is the largest single segment of American agriculture. The census also says the average age of the American cattle farmer or rancher is in the late 50s. In order to support the continuous supply of U.S. beef, these producers need to do some business planning to successfully transfer their cattle operations to younger, independent producers.
See how Skyler, Bailey and Jackie Moore with Joplin Regional Stockyardsin Joplin, MO support the beef checkoff and how the beef checkoff helps with beef demand. This creates the perfect opportunity to “Pass It On” to the next generation.
To see how the chekcoff helps consumers understand ranch life on Paula & Bill Barthles’s Ranch in San Antonio, Florida. And hear what matters as they are looking at “Pass It On” to the next generation.
To learn about the Byergo family’s passion for beef production and how the checkoff helps keep that passion alive and helps ensure the ability to “Pass It On” to the next generation.
Watch as Joe Mushrush, Mushrush Red Angus, discusses how the beef checkoff enables him to ensure his enterprise’s success and support his ability to “Pass It On” to the next generation.